Technology
Our proprietary system handles the integrations, customer model, commercial definitions, signal delivery and operating history.
About GAM
Built by people who have owned the result.
GAM combines proprietary marketing data infrastructure, performance strategy and hands-on account execution in one accountable operating model.
Supporting growth teams since 2016The company has worked across acquisition, analytics, customer data and marketing operations for startups and established brands.
Why this exists
Software alone does not own the outcome.
Analytics can show a problem. An optimisation tool can suggest a change. Sustainable performance still requires judgement, execution and a commercial feedback loop.
Performance craft
Experienced operators interpret the evidence, manage trade-offs and execute changes under real budget pressure.
Commercial alignment
A base fee funds the operating work. A performance component keeps GAM focused on the agreed business outcome.
Leadership
Data depth meets paid media experience.
YK
Founder · GAM
Yalcin Kaya
Yalcin has worked across marketing strategy, analytics, data infrastructure and optimisation since founding GAM in 2016. He built GAM's proprietary technology to turn the technical foundations behind effective marketing into a reusable operating system.
Director of Performance Marketing
Chris Conway
Chris brings deep hands-on experience across search, paid social and performance channels, with more than $100M in managed media spend. He leads account execution and turns live performance learning into stronger systems and playbooks.
The standard
Tools are easy to claim. Outcomes require the system to work under real constraints.
“We hold the platform to the same performance standards our clients expect.”The GAM team
Design-partner program
A limited cohort, built around learning velocity.
GAM is working with a small number of companies where the commercial data, media opportunity and decision access make meaningful optimisation possible.
Commercial data
Revenue, margin or qualified outcome data is available, or can be made available, to establish a credible profit baseline.
Meaningful media activity
There is enough ongoing advertising activity to test, learn and distinguish operational noise from material opportunity.
Permission to improve
The engagement includes access to implement agreed changes, not just deliver a report that sits in a folder.