GAM combines governed marketing data with hands-on performance execution so the same team can understand the decision and own the result.
Yalcin has worked across marketing strategy, analytics, data infrastructure and optimisation since founding GAM in 2016. He built GAM's proprietary technology to turn the technical foundations behind effective marketing into a reusable operating system.
Chris brings deep hands-on experience across search, paid social and performance channels, with more than $100M in managed media spend. He leads account execution and turns live performance learning into stronger systems and playbooks.
GAM works with a small number of companies where the data, media activity and decision access support credible optimisation.
Revenue, margin or qualified outcome data is available, or can be made available, to establish a credible profit baseline.
There is enough ongoing advertising activity to test, learn and distinguish operational noise from material opportunity.
The engagement includes access to implement agreed changes, not just deliver a report that sits in a folder.