GAM names Chris Conway co-founder and launches a limited design-partner program.

The new GAM offering combines proprietary marketing data infrastructure with direct performance execution and outcome-aligned commercial agreements.

Sydney, Australia: Growth Analytics Marketing (GAM) today announced Chris Conway as co-founder, alongside the launch of a limited paid media profitability program for selected design partners.

The program has one commercial objective: increase the incremental profit generated by advertising. GAM connects advertising activity to customer value and margin, then operates the highest-value changes across measurement, media and conversion.

The commercial model combines a base operating fee with a performance component tied to an agreed business outcome. Companies begin with a performance audit covering tracking and conversion signals, cross-channel performance, customer value, profitability constraints and a prioritised execution plan.

From insight to accountable execution

GAM has supported growth teams with analytics, data infrastructure and marketing operations since 2016. The program extends that foundation into direct execution, with approved changes and their measured results retained in the client’s operating history.

“Performance tools are easy to claim. They are harder to prove under real budget pressure. We are holding our system to the same commercial standard our clients expect.”

Complementary operating experience

Chris Conway brings hands-on experience managing more than US$100 million in paid media spend. Co-founder Yalcin Kaya leads GAM's data, measurement and technology direction. Together they combine the infrastructure required to understand commercial performance with the operating experience required to improve it.

A deliberately limited cohort

The design-partner program will initially work with a small number of companies where commercial data, media activity and decision access make credible incremental-profit measurement possible. Participation is assessed through a discovery conversation and the performance audit.

Companies interested in the program can book a discovery call or request a performance audit.

About GAM

Growth Analytics Marketing builds and operates paid media systems that connect data, measurement and execution around commercial outcomes. Founded in 2016, GAM helps businesses improve advertising profitability through better signals, budget decisions, bidding, targeting, creative and conversion.

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