First-party tracking and CAPI
Capture campaign context and conversion events, then send eligible server-side conversion signals to supported advertising platforms with identity matching and deduplication controls.
Technology · Built for profit
Your platforms cannot optimise for profit they cannot see.
GAM built its own marketing data infrastructure so every bid, budget and audience decision can use real customer value, not a fragmented platform proxy.
One governed operating layerAdvertising data, first-party behaviour, commerce, CRM, margin and lifetime value become usable by people, models and AI assistants.
The proprietary layer
Infrastructure built for the complete optimisation loop.
GAM's proprietary technology handles the technical work required to collect trustworthy signals, understand customer value, activate decisions and preserve an auditable record of what happened.
One customer, not five IDs
Resolve anonymous, known, commerce and CRM identifiers into a governed customer profile that can be used for measurement and activation.
Margin, LTV and value
Model order value, product margin, repeat purchase and lifetime value so acquisition decisions reflect customer quality, not first-order revenue alone.
Governed analysis with accountable execution
Use the same governed definitions across GAM, Claude and Codex; prioritise recommendations; execute within agreed guardrails; and log each decision for the next impact review.
Why the foundation matters
Better optimisation starts before the ad account.
A bidding algorithm cannot correct missing conversions, conflicting definitions or a customer model that ignores margin and repeat purchase.
Signal quality
Audit browser and server capture, campaign parameters, click IDs, consent, event definitions and conversion delivery. Accepted API requests are validated separately from business impact.
Identity and value
Link the customer journey using governed identity rules, then calculate the revenue, margin and lifetime-value signals that should influence acquisition.
Cross-channel measurement
Compare channels using shared definitions while keeping platform reporting, attribution and incrementality evidence distinct. The goal is a better allocation decision, not false precision.
Activation and accountability
Deliver conversion signals and audiences, record budget and campaign changes, and connect each approved action to the next performance review.
Connected by design
Your existing stack stays useful.
GAM connects commerce, advertising, analytics, CRM, messaging, payments and warehouse systems through one shared decision layer, not another isolated dashboard.
COMMERCEShopify
ANALYTICSGoogle Analytics
ANALYTICSMixpanel
CRMHubSpot
LIFECYCLEKlaviyo
WAREHOUSEBigQuery
PAYMENTSStripe
AI WORKSPACEClaude
AI WORKSPACECodex
CUSTOMAPIs & files
Connection scope and activation capabilities are validated during the audit. Platform acceptance does not by itself guarantee measurement or bidding improvement.