First-party tracking and CAPI
Capture campaign context and conversion events, then send eligible server-side conversion signals to supported advertising platforms with identity matching and deduplication controls.
Technology · Built for profit
Your platforms cannot optimise for profit they cannot see.
GAM built its own marketing data infrastructure so budget, bid and audience decisions can use customer value and margin, not a fragmented platform proxy.
One governed operating layerAdvertising, behaviour, commerce and CRM data become usable by operators, models and approved AI workspaces.
The proprietary layer
One foundation from signal to measured action.
The technology collects trustworthy signals, models customer value, activates approved decisions and records what changed.
One customer, not five IDs
Resolve anonymous, known, commerce and CRM identifiers into a governed customer profile that can be used for measurement and activation.
Margin, LTV and value
Model order value, product margin, repeat purchase and lifetime value so acquisition decisions reflect customer quality, not first-order revenue alone.
Governed analysis with accountable execution
Use the same governed definitions across GAM and approved AI workspaces, execute within agreed guardrails and log each decision for impact review.
Connected by design
Your existing stack stays useful.
GAM connects the systems already holding your commercial truth through one shared decision layer.
COMMERCEShopify
ANALYTICSGoogle Analytics
ANALYTICSMixpanel
CRMHubSpot
LIFECYCLEKlaviyo
WAREHOUSEBigQuery
PAYMENTSStripe
AI WORKSPACEClaude
AI WORKSPACECodex
CUSTOMAPIs & files
Connection scope and activation capabilities are validated during the audit. Platform acceptance does not by itself guarantee measurement or bidding improvement.